Consumer activations.
Promotions & Sales.

For 40 years we have been pioneers in providing premium promotional events and personnel for the perfect brand presentation. We bring people and brands together to achieve an impact – anywhere and always with quantifiable results.

Live, Hybrid & Digital


Consultancy, concepts & roll-outs
We gain an understanding of a brand, create comprehensive, tailor-made promotional concepts and roll them out. From roadshows and tastings to the full range of sales and image projects, we bring brands to life, anywhere.
Personnel management
We recruit and provide the ideal personnel for any project and take care of all personnel-related issues. We work together with our personnel to represent our clients. This requires us to develop and implement training and onboarding concepts.
KPI management
Success that can be quantified is the basis for every project. We define key KPIs for each project, monitor them using an analysis tool and create detailed reports for clients to ensure maximum transparency and to make recommendations for further courses of action.
Touchpoints & spaces
We understand our customers and their target groups. We can then identify specific points of interest for each target group. We scout innovative (digital) spaces and work closely with our network of event organisers, retail and media partners.
Logistics & production
We know which installations will make your brand stand out and which logistics services are required. From large truck roadshows through to tasting events with live cooking installations and pop-up stores in shopping centres, we manage the production and logistics for our clients.
Our in-person communication services are complemented by the work of our colleagues from B+D Events. Here in-person, hybrid, and digital events have been at the heart of our business for four decades.

Interest or questions?


People in our in-house database


Days of actions per year


Years of experience in implementing staff-based projects


Nationwide truck tour



MEDION should be experienced live and sustainably staged, perceived and anchored as a top provider of high-end gaming PCs. With the brand-new ERAZER laptop model as a flagship, the aim is to achieve live activation of the (young) target group.


B+D is responsible for the concept, planning and implementation of a Germany-wide truck tour. As a symbolic act and pop-up store, the elaborate 40-ton truck is the focus of an exciting gaming challenge in which participants can apply to play with or against stars from the industry. Naturally only at the ERAZER, the truck also offers 20 gaming stations. The cooperation with top stars ensures attention and desirability, cool prizes, an adequate youth protection concept, tour planning and the media-effective kick-off date for the Gamescom trade fair in Cologne all come from a single source at B+D.


MEDION is on everyone’s lips. The target group is optimally addressed and sustainably reached. The intended image transfer works. Kids and teens queue up to play in the truck, try out ERAZER and win one of the coveted prizes. MEDION becomes a tangible, approachable high-end brand in the gaming sector.

Footballing for cities



Create new, eye-catching methods of activities and addressing target groups to get the Postbank yellow into the hearts of the fans and into social media networks. Research and booking of attractive and high-footfall locations, comprehensive logistics management and development of a presentation guide for on-site realisation.


All cities in which the Postbank football club Borussia Mönchengladbach played during the season had the opportunity to win a brand new football pitch for their city – a campaign to make football players’ hearts leap for joy.  A trained 20-member team distributed postbank footballs and stopped the clock while all fans tried their hand at holding up a ball to win for their city. High visibility for this Postbank campaign was ensured with an extensive social media campaign and branded motor vehicles.


Facebook fans increased significantly as a result of successful permission management, strong promotional areas, highly motivated staff, targeted tour planning, evaluation and the link to social media networks. This then created synergies between Postbank and football.

Pop-Up Store & Live-Consumer-Activation



The new release of world-renowned signature fragrance Miss Dior must be stylishly and captivatingly presented to achieve the maximum range of influence. The campaign aimed to inform VIPs, consumers, distribution partners, and the greater public through all available channels – in the most emotional way possible.


A pop-up store in the middle of the Kö, Düsseldorf’s luxury shopping street. A multitude of events held there and in the surrounding area. Influencers, VIPs, press, distribution partners, customers – everyone experiences, at various different times, the messages and characteristics of the brand that mean the most to them. Consumers can book their exclusive fragrance experience online over the course of almost three weeks and immerse themselves deep in the world of Maison Dior. A true omnichannel project that, in the pandemic era, captivates and impresses the trade press, popular media, and social media. A sophisticated celebrity event strategy with top names, some of which have never made an appearance in Germany, capture the interest of TV and print media.


Outstanding influence in all media. Within the campaign time frame, nearly every consumer interested in fashion and fragrances had heard of the project and seen it. The new fragrance quickly sells out thanks to the sales. It doesn’t get better than that.

our clients

Community Area

Our Community Area is the place for job offers, help and detailed information about working at B+D and the B+D team.

Become part of the B+D community: We have exciting jobs on offer, whether you are an individualist or team player, a newcomer, a career changer or a brand ambassador with many years of experience, or a part-time or permanent job seeker. Together we make brands come alive.

Come in and see for yourself!

Our values

We believe in inspiring through heterogeneity: diversity means different perspectives and different ideas, which are vital for teamwork and creativity. We then combine these with the power of openness, transparency, respect and tolerance.

We practice partnership on an equal footing: with people within our agency, with partners, our staff, our service providers and also with our clients. We are team players and passionate about working every day to bring people and brands together effectively and sustainably. Accordingly, relationships between colleagues and clients are durable, trusting and always transparent.

We see ourselves as a boutique agency: exclusive, select, familiar – paired with strong professional expertise to deliver excellent results.


Do you want #agencylife and to realise thrilling projects for #lovebrands?

Is the combination of project management, marketing, sales and HR the thing you like? Then take a look at our current vacancies. We look forward to receiving your application!

B+D Promotions

in the Design Offices

Im Kabellager 11-13, 51063 Köln
Phone number: 0221-130808-799