Consumer activations.
Promotions & Sales.

For 40 years we have been pioneers in providing premium promotional events and personnel for the perfect brand presentation. We bring people and brands together to achieve an impact – anywhere and always with quantifiable results.

Live, Hybrid & Digital


Consultancy, concepts & roll-outs
We gain an understanding of a brand, create comprehensive, tailor-made promotional concepts and roll them out. From roadshows and tastings to the full range of sales and image projects, we bring brands to life, anywhere.
Personnel management
We recruit and provide the ideal personnel for any project and take care of all personnel-related issues. We work together with our personnel to represent our clients. This requires us to develop and implement training and onboarding concepts.
KPI management
Success that can be quantified is the basis for every project. We define key KPIs for each project, monitor them using an analysis tool and create detailed reports for clients to ensure maximum transparency and to make recommendations for further courses of action.
Touchpoints & spaces
We understand our customers and their target groups. We can then identify specific points of interest for each target group. We scout innovative (digital) spaces and work closely with our network of event organisers, retail and media partners.
Logistics & production
We know which installations will make your brand stand out and which logistics services are required. From large truck roadshows through to tasting events with live cooking installations and pop-up stores in shopping centres, we manage the production and logistics for our clients.
Our in-person communication services are complemented by the work of our colleagues from B+D Events. Here in-person, hybrid, and digital events have been at the heart of our business for four decades.

Interest or questions?


People in our in-house database


Days of actions per year


Years of experience in implementing staff-based projects


Footballing for cities



Create new, eye-catching methods of activities and addressing target groups to get the Postbank yellow into the hearts of the fans and into social media networks. Research and booking of attractive and high-footfall locations, comprehensive logistics management and development of a presentation guide for on-site realisation.


All cities in which the Postbank football club Borussia Mönchengladbach played during the season had the opportunity to win a brand new football pitch for their city – a campaign to make football players’ hearts leap for joy.  A trained 20-member team distributed postbank footballs and stopped the clock while all fans tried their hand at holding up a ball to win for their city. High visibility for this Postbank campaign was ensured with an extensive social media campaign and branded motor vehicles.


Facebook fans increased significantly as a result of successful permission management, strong promotional areas, highly motivated staff, targeted tour planning, evaluation and the link to social media networks. This then created synergies between Postbank and football.

Pop-Up Store & Live-Consumer-Activation



The new release of world-renowned signature fragrance Miss Dior must be stylishly and captivatingly presented to achieve the maximum range of influence. The campaign aimed to inform VIPs, consumers, distribution partners, and the greater public through all available channels – in the most emotional way possible.


A pop-up store in the middle of the Kö, Düsseldorf’s luxury shopping street. A multitude of events held there and in the surrounding area. Influencers, VIPs, press, distribution partners, customers – everyone experiences, at various different times, the messages and characteristics of the brand that mean the most to them. Consumers can book their exclusive fragrance experience online over the course of almost three weeks and immerse themselves deep in the world of Maison Dior. A true omnichannel project that, in the pandemic era, captivates and impresses the trade press, popular media, and social media. A sophisticated celebrity event strategy with top names, some of which have never made an appearance in Germany, capture the interest of TV and print media.


Outstanding influence in all media. Within the campaign time frame, nearly every consumer interested in fashion and fragrances had heard of the project and seen it. The new fragrance quickly sells out thanks to the sales. It doesn’t get better than that.

Roadshows, sampling and image promotions as well as walking performers for Haribo



How can the market leader’s mission be presented at the POS? How could consumers be engaged in dialogue? How could the umbrella brand be staged with new and innovative methods? How could numerous product innovations be launched and positioned separately and simultaneously under the umbrella brand?


A multi-promotional concept included a giant truck for a supermarket chain and large car parks as well as smaller in-store promotion teams and the heart of the brand, the Gold Bear, as a walking performer. A multitude of games and interactive tools were created to engage in dialogue and could undergo constant rebranding. Depending on the size and type of POS, different promotion methods were applied. Samples were also distributed and the brand was presented in a way that made it accessible and tangible.


Transparent processing of consumer feedback revealed: all the brand’s promotions were the most popular and effective in the competitive environment; they had 100% trade acceptance; and the target group went to the stores specifically to experience them. Up-lifts in the corresponding periods were significant.

our clients

Community Area

Our Community Area is the place for job offers, help and detailed information about working at B+D and the B+D team.

Become part of the B+D community: We have exciting jobs on offer, whether you are an individualist or team player, a newcomer, a career changer or a brand ambassador with many years of experience, or a part-time or permanent job seeker. Together we make brands come alive.

Come in and see for yourself!

Our values

We believe in inspiring through heterogeneity: diversity means different perspectives and different ideas, which are vital for teamwork and creativity. We then combine these with the power of openness, transparency, respect and tolerance.

We practice partnership on an equal footing: with people within our agency, with partners, our staff, our service providers and also with our clients. We are team players and passionate about working every day to bring people and brands together effectively and sustainably. Accordingly, relationships between colleagues and clients are durable, trusting and always transparent.

We see ourselves as a boutique agency: exclusive, select, familiar – paired with strong professional expertise to deliver excellent results.


Do you want #agencylife and to realise thrilling projects for #lovebrands?

Is the combination of project management, marketing, sales and HR the thing you like? Then take a look at our current vacancies. We look forward to receiving your application!

B+D Promotions

in the Design Offices

Im Kabellager 11-13, 51063 Köln
Phone number: 0221-130808-663